PRIMA: The Philadelphia Regional Integrated Medicine Alliance (PRIMA) is a public/private partnership focused exclusively on nurturing the region’s biotech/pharma technology ecosystem.

Workshop overview: 
Red Team Associates is a commercial strategy consulting firm that works with companies to bring a deeper understanding of the future commercial requirements needed to create product success.

RTA has developed RAMP (Risk-Assessment of Market Potential), a model to help companies evaluate the future commercial potential of their new products.

RAMP uses a consistent framework to assess a new product’s value relative to the current standard of care. The output can help companies determine whether a new product is or could be sufficiently differentiated to justify changing current behavior.

In this presentation, RTA will provide an overview of their capabilities and will use case studies to demonstrate RAMP and other strategies.